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Your Business is Booming — But Your Backend is a Mess.

(Don't worry, I've got you.)

Hey there! I'm Kristin. An OBM. Your behind-the-scenes admin partner for growing service-based businesses. 

You’re great at what you do — coaching, consulting, or serving clients.

 

But behind the scenes? It’s chaos. The inbox is overflowing, the systems are messy, and the backend won’t run itself.

That’s where I come in — to take admin off your plate, so you can actually run your business (not just hold it together).

THE BOUTIQUE COO BRANDING SHOOT MARCH 2025 JENNY CHOK PHOTO-27.jpg

Let’s be honest: if you’re a service-based entrepreneur, you’re probably doing everything. You’re the client deliverer, the CEO, the marketer, and — let’s be real — the entire admin department.

You’ve got vision. You’ve got demand.


But between invoices, inboxes, and backend breakdowns, there’s no time to scale — or even breathe.

To stay in your zone of genius (and out of your inbox at 10pm)...


...You need a systems-savvy admin partner who keeps things moving, clean, and client-ready behind the scenes — so you can actually lead your business forward.

Kristin Nelson Co. - Logo

Ready to ditch the overwhelm and step into your zone of genius — where you actually belong?

Running the whole show is no joke. And let’s be honest — growing your team was supposed to lighten the load, not bury you deeper in the day-to-day chaos.
 

That’s where I come in.
 

As your online business manager and behind-the-scenes right hand, I take your big ideas and turn them into organized action — with smart systems, clear timelines, and backend support that makes your business run smoother than ever.

Because here’s the truth: you’re wasting way too much time on tasks that were never meant for your brain (looking at you, inbox and invoicing). Sure, you can keep juggling all the plates… but you didn’t start your business to be a full-time plate spinner.

You’re the CEO.

And CEOs don’t lose sleep wondering if they missed a lead or forgot to run payroll. (And yet… here we are.)

So let’s clean up the chaos, tighten up your systems, and get your time back — for the visionary, money-making work only you can do.

If your business backend feels more like a junk drawer than a well-oiled machine — I’ve got you. With me behind the scenes, you’ll finally be able to breathe easier with…

MacBook Pro on Desk

Admin Help

(aka finally offloading the inbox, calendar, and recurring chaos)

You’re tired of spending hours answering emails, chasing clients, or triple-checking your calendar just to keep things together. You need help that doesn’t create more work — someone who can step in and handle it.

01.

Kristin working at her desk

Backend Support

(because your systems are only helpful if someone's managing them)

You’ve got a CRM, client workflows, maybe even automations — but they’re barely held together by duct tape and dreams. You need someone who can take over, clean it up, and make your backend flow like a dream (without asking you 17 follow-up questions every time).

02.

Notebook & Pad

Ongoing Partnership

(aka someone who “just gets it” and actually gives a damn)

You’re ready to step into your CEO role — but you can’t do that while also being the admin, bookkeeper, and operations manager. Whether you’re scaling, stabilizing, or just trying to take a real day off, I’ve got you covered behind the scenes.

03.

Hi, I'm Kristin.

Admin partner. Chaos calmer. Systems whisperer. And honestly? I'm really damn good at bringing order to the backend of your business — so you can stop managing the mess and start leading like a CEO.

With your big-picture vision and my detail-loving, get-it-done brain, we’re kind of the dream team (like peanut butter and spreadsheets — weirdly perfect together).

 

You bring the expertise and the spark that drives your business.

 

I bring the systems, structure, and steady support to help it grow — without you burning out along the way.

 

Together? We keep your business running and moving forward.

If you're a growing service-based business owner whose backend feels more like a mess than a system...

...I'm your calm-in-the-chaos admin partner.

We'll work well together if...

You've got a growing business (maybe a team member or two), and you're ready for a behind-the-scenes partner who can think big and execute the details.

You're at your best dreaming up new offers, serving your clients, or mapping out your next move — but backend systems? Not your jam.

You want a strategic collaborator, not just a “doer.” Someone who gets it and runs with it, not someone who needs a checklist for everything.

You believe boundaries make better businesses — you respect work hours and want a calm, efficient work dynamic.

We're probably not the right match if...

You're looking for a virtual assistant or executive assistant to stay in the weeds or be available 24/7

You're not ready to hand things off, trust someone with your systems, or grow a team.

You expect inbox replies on weekends, thrive in chaos, or think burnout is just part of the deal.

You want hyper-formal energy. (I keep it professional — but I will send a meme, and I might swear if your Dubsado is a disaster.)

Langdon P

Langdon P

(Dog Trainer)

“I had been looking for back office support for quite some time, but didn't know where to turn. Kristin made a very timely post on social media and I am glad that I read it. 

She has become an integral part of my business. She handles scheduling, client communications, billing, and a variety of other items for my business. 
I honestly wish I had more hours to give her. "
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